7 reasons why men are switching to the Lupi™ Richard Jacket — and never going back

1. Looks tailored at 9 AM, still looks tailored at 6 PM

1. Looks tailored at 9 AM, still looks tailored at 6 PM

The semi-structured build keeps the line clean through a full day — no creasing, no sagging, no constant adjusting.

"Wore it through a 90-minute train commute, four back-to-back client meetings, and dinner after. Still looked sharp when I got home — no wrinkles, shoulders stayed in place. First jacket I've owned that doesn't need an iron mid-week." — Oliver T., Manchester

2. Heavy-weight fabric that actually recovers after you sit, drive, or carry a bag

2. Heavy-weight fabric that actually recovers after you sit, drive, or carry a bag

Most casual jackets under the premium tier use thin poly blends that crease the moment you sit down. The fabric has no memory, so those creases become permanent folds after a few wears. You end up looking rumpled by lunchtime.

The Richard uses a technical weave in the 220–260 g/m² range — dense enough to hold its shape under tension, but without the stiffness of a formal blazer. Sit for an hour-long meeting, stand up, and the fabric springs back. Drive 40 minutes with a seatbelt across your chest, and the line stays clean.

It's the difference between a jacket that fights your day and one that moves through it with you.

3. Semi-structured shoulders give you the silhouette without the straitjacket

3. Semi-structured shoulders give you the silhouette without the straitjacket

Unstructured jackets from fast-fashion brands collapse on the body — they rely entirely on your frame to hold shape, so any movement creates sag. Fully structured blazers give you the line, but you can't move freely; they're built for sitting at a desk, not real life.

The Richard bridges that gap. Light interlining in the shoulders and lapel creates definition — your silhouette stays clean, even over a t-shirt. But the body is free of rigid canvas, so you can reach, bend, carry a laptop bag, all without restriction.

You get the visual polish of tailored clothing and the comfort of a casual layer. Same piece works in the office, at a café, on a weekend evening out.

4. The colour you see today is the colour you'll see after 40 washes

4. The colour you see today is the colour you'll see after 40 washes

Cheap jackets fade fast because the dye sits on the surface of the fiber. After five or six washes, the colour drains out under UV exposure and detergent friction. What looked deep navy or rich olive in week one looks washed-out grey by month three.

The Richard uses fiber-dyed construction — the pigment penetrates the yarn itself, not just the surface. Wash it weekly, hang it in direct sunlight, and the saturation holds. Navy stays navy. Terracotta stays terracotta. Even the bolder tones — mustard, forest green, burgundy — retain depth after months of regular use.

You're not buying a jacket that looks good for one season. You're buying one that looks intentional for years.

5. Eight colours that let you build a versatile wardrobe, not a uniform

5. Eight colours that let you build a versatile wardrobe, not a uniform

Most men's casual tailoring comes in black, navy, charcoal, maybe beige if you're lucky. The assumption is that 'professional' means 'neutral.' So your wardrobe becomes a rotation of near-identical pieces, and you blend into every room you walk into.

The Richard offers eight options, including tones you don't usually see in this category — warm terracotta, deep forest green, mustard yellow, even a textured multicolour weave. Each one works in smart-casual contexts; none of them scream for attention, but all of them give you presence.

You can own two or three and actually have variety. Pair the olive with denim and boots for weekend drinks. Wear the navy over a white shirt for client meetings. Same silhouette, different energy, zero repetition.

6. Machine-washable without the dry-cleaning tax or the babying

6. Machine-washable without the dry-cleaning tax or the babying

Premium jackets often come with care labels that read like a legal contract: dry clean only, do not tumble, reshape while damp, store flat. The result is that you either pay a recurring fee to a cleaner, or you wear the jacket less because maintenance is a hassle.

The Richard goes in your washing machine on a delicate cycle. Cold water, mild detergent, hang dry. No shrinkage, no pilling, no loss of structure. The interlining is fused, not stitched-and-glued, so it doesn't separate in the wash. Reinforced seams at stress points — underarms, pockets, shoulder joins — mean nothing opens up after ten, twenty, forty washes.

You wear it, you wash it, you wear it again. The friction disappears. The jacket becomes a working piece of your wardrobe, not a museum exhibit.

7. Direct-to-consumer pricing — no retail markup, limited stock per colour

7. Direct-to-consumer pricing — no retail markup, limited stock per colour

This is the first production run for the season, sold direct from the manufacturer to you. No department store margin, no brand tax, no advertising spend baked into the price. The construction is identical to intermediate tailoring that retails at two to three times this price point — same weight fabric, same reinforced seams, same fiber-dye process — but you're buying at the production allocation rate.

Stock is limited by colour: 150–300 units per shade, and bold tones like mustard, forest green, and multicolour typically sell out in two to three weeks. Once a colour is gone, restocking takes eight to twelve weeks and isn't guaranteed if demand doesn't hit the minimum threshold. The counter below shows real inventory. Choose your size and colour now to lock in direct pricing before this batch closes. ↓

Excellent

Rated 4.7/5 by 4,278 verified reviews.

Finally built to last

Worn twice a week for three months, washed ten times. Still looks brand new. No fading, no loose threads. Worn twice a week for three months, washed ten times. Still looks brand new. No fading, no loose threads. Worn twice a week for three months, washed ten times. Still looks brand new. No fading, no loose threads.

Worth every penny

First jacket I've owned that doesn't wrinkle into oblivion after one wear. Looks sharp all day. First jacket I've owned that doesn't wrinkle into oblivion after one wear. Looks sharp all day. First jacket I've owned that doesn't wrinkle into oblivion after one wear. Looks sharp all day.

Better than designer brands

Paid twice this for a jacket last year that fell apart in six months. This one's heavier, better cut, better finish. Paid twice this for a jacket last year that fell apart in six months. This one's heavier, better cut, better... Paid twice this for a jacket last year that fell apart in six months. This one's heavier, better cut, better finish.

No more dry cleaning

Throw it in the wash, hang it up, done. Saves me twenty quid a month and it still looks perfect. Throw it in the wash, hang it up, done. Saves me twenty quid a month and it still looks perfect. Throw it in the wash, hang it up, done. Saves me twenty quid a month and it still looks perfect.

Fits like tailored

Ordered my usual size. Fits perfectly across the shoulders, tapers at the waist, moves with me. No alterations needed. Ordered my usual size. Fits perfectly across the shoulders, tapers at the waist, moves with me. No alterations needed. Ordered my usual size. Fits perfectly across the shoulders, tapers at the waist, moves with me. No alterations needed.

The colour holds

Bought the forest green. Fifteen washes later, still deep and rich. No fading under sunlight either. Bought the forest green. Fifteen washes later, still deep and rich. No fading under sunlight either. Bought the forest green. Fifteen washes later, still deep and rich. No fading under sunlight either.

Smart without the stiffness

Looks polished enough for client meetings, comfortable enough to wear all weekend. Perfect hybrid. Looks polished enough for client meetings, comfortable enough to wear all weekend. Perfect hybrid. Looks polished enough for client meetings, comfortable enough to wear all weekend. Perfect hybrid.

Replacing my whole wardrobe

Bought one in navy, came back for the terracotta. Tempted to grab the mustard before it sells out. Bought one in navy, came back for the terracotta. Tempted to grab the mustard before it sells out. Bought one in navy, came back for the terracotta. Tempted to grab the mustard before it sells out.

Best buy this year

Stopped counting how many compliments I've gotten. Looks expensive, feels expensive, priced like it shouldn't be. Stopped counting how many compliments I've gotten. Looks expensive, feels expensive, priced like it shouldn't be. Stopped counting how many compliments I've gotten. Looks expensive, feels expensive, priced like it shouldn't be.

No creases after commuting

Hour-long train ride every morning. Get to the office and it still looks pressed. Changed my mornings completely. Hour-long train ride every morning. Get to the office and it still looks pressed. Changed my mornings completely. Hour-long train ride every morning. Get to the office and it still looks pressed. Changed my mornings completely.

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Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi
Richard Men’s Jacket • The Lupi

TrustScore 4.7/5.0

Richard Men’s Jacket • The Lupi

Verkaufspreis€64,90 Regulärer Preis€129,90
SPARE 50%
Stock Clearance:
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Heavy-weight technical fabric (220–260 g/m²)
Semi-structured for shape without stiffness
Machine-washable, no dry cleaning needed
Free shipping
Support 24/7
Return within 30 days
Color:

Color

Size:

Size

Versand am
Schneller Versand
100% 30 Day Money-Back Guarantee

100% 30 Day Money-Back Guarantee

Not satisfied? We refund the full amount – simple & risk-free.

FREQUENTLY ASKED QUESTIONS

The Richard follows European slim-fit sizing. If you typically wear a Medium in Zara, ASOS, or COS, order Medium here. The cut tapers slightly at the waist but isn't restrictive across the chest or shoulders.

If you're between sizes or prefer a looser fit for layering over thicker shirts or sweaters, go one size up. The size chart on the product page shows exact chest and shoulder measurements — compare those to a jacket you already own for the most accurate fit.

You have 30 days to return it for a full refund, no questions asked. Wear it, wash it, test it in real situations. If it doesn't meet your expectations — fit, colour, quality, anything — send it back and we'll refund the full amount including your original shipping cost.

No need to keep tags attached, no forms to fill. Just email us, send it back, and the refund is processed within 48 hours of receipt. Zero risk.

Machine wash cold on a delicate or gentle cycle with mild detergent. Turn the jacket inside-out to protect the outer surface. Do not bleach or tumble dry. Hang to air-dry on a sturdy hanger, reshape the shoulders while damp if needed.

The fabric and construction are designed to withstand repeated machine washing without shrinking, fading, or losing structure. No dry cleaning necessary. Iron on low heat if desired, though most customers find it unnecessary after air-drying.