First morning in six months I didn't check my reflection three times before leaving. Collar stayed crisp through evening drinks. First morning in six months I didn't check my reflection three times before leaving. Collar stayed crisp through evening drinks. First morning in six months I didn't check my reflection three times before leaving. Collar stayed crisp through evening drinks.

Younger colleague asked where I bought it. That's never happened with my old shirts from Reiss or Hugo Boss. Younger colleague asked where I bought it. That's never happened with my old shirts from Reiss or Hugo Boss. Younger colleague asked where I bought it. That's never happened with my old shirts from Reiss or Hugo Boss.

Washed it eight times already and the fit is identical to day one. My Ted Baker shirts look baggy by comparison now. Washed it eight times already and the fit is identical to day one. My Ted Baker shirts look baggy by... Washed it eight times already and the fit is identical to day one. My Ted Baker shirts look baggy by comparison now.

Partner said I looked sharp unprompted. Wore this to the investor pitch and got picked over three other senior managers. Partner said I looked sharp unprompted. Wore this to the investor pitch and got picked over three other senior managers. Partner said I looked sharp unprompted. Wore this to the investor pitch and got picked over three other senior managers.

No pulling across my shoulders when I reach for files. Finally a fitted shirt that doesn't restrict movement. No pulling across my shoulders when I reach for files. Finally a fitted shirt that doesn't restrict movement. No pulling across my shoulders when I reach for files. Finally a fitted shirt that doesn't restrict movement.

Collar still looks structured at 6pm client meetings. I used to obsess about looking rumpled by afternoon. Collar still looks structured at 6pm client meetings. I used to obsess about looking rumpled by afternoon. Collar still looks structured at 6pm client meetings. I used to obsess about looking rumpled by afternoon.

The stripe pattern makes me look leaner on video calls. Switched my entire boardroom wardrobe to these. The stripe pattern makes me look leaner on video calls. Switched my entire boardroom wardrobe to these. The stripe pattern makes me look leaner on video calls. Switched my entire boardroom wardrobe to these.

Three months of weekly wear and it still looks new. My M&S shirts were pilling and faded by week four. Three months of weekly wear and it still looks new. My M&S shirts were pilling and faded by week four. Three months of weekly wear and it still looks new. My M&S shirts were pilling and faded by week four.

Fits like I had it tailored but I just ordered my regular size. Best off-the-rack shirt I've ever owned. Fits like I had it tailored but I just ordered my regular size. Best off-the-rack shirt I've ever owned. Fits like I had it tailored but I just ordered my regular size. Best off-the-rack shirt I've ever owned.

Clients make more eye contact now. Sounds superficial but the difference in how I'm addressed is noticeable. Clients make more eye contact now. Sounds superficial but the difference in how I'm addressed is noticeable. Clients make more eye contact now. Sounds superficial but the difference in how I'm addressed is noticeable.

I catch my reflection in the lift mirror and actually like what I see. Quiet confidence I haven't felt in years. I catch my reflection in the lift mirror and actually like what I see. Quiet confidence I haven't felt in... I catch my reflection in the lift mirror and actually like what I see. Quiet confidence I haven't felt in years.